Ethics in general is the study of standards of behavior that promote human welfare and what is often called “the good.” Business ethics is the study of those standards of business behavior that do the same thing—promote human welfare and the good. Ethics can really be thought about at three levels: how we act as individuals; how our organizations act; and how we structure our society. Similarly, business ethics can be thought about at those same levels. At the individual level, we actually can predict what kind of ethical issues we will face in our business careers; a set of unavoidable ethical dilemmas comes with the territory. Once we’ve identified those unavoidable ethical dilemmas, we can prepare for them and deal with them much more effectively. One way of identifying the unavoidable dilemmas in a particular role is to think about the obligations of the role. If you're a salesperson, you can ask yourself, for example, “What do I owe to the individual person